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The new Camels prove ladies don't need wimply cigarettes
"What we're about is giving adult smokers a choice," said Cressida Lozano, the executive in charge of marketing the new cigarettes, in an interview with the...
Ladies, If you are going to partake in an unhealthy and vile habit like smoking, why cheat yourself out of real tobacco flavor? That's the message of a new marketing campaign for Camel cigarettes and I think it's brilliant.
Well, that's not exactly the message of Reynolds American Inc. 's (NYSE:RAI) RJ Reynolds Tobacco unit., but it should have been. Women are equal to if not superior to men at everything, including smoking. Why should they put up with wimpy, menthol-laden cigarettes?
Reynolds is introducing a special Camel for women called No. 9, as in the song "Love Potion Number 9," with ads featuring the tagline "Light and Luscious," according to the New York Times. Notice how Reynolds subtly reminds people that cigarettes are nature's perfect appetite suppressant.
"What we're about is giving adult smokers a choice," said Cressida Lozano, the executive in charge of marketing the new cigarettes, in an interview with the paper, adding that the company wants to introduce products, "that add fun and excitement to the category."
Indeed.
The new Camels will be flogged in women's magazines and at nightclubs. Reynolds shouldn't forget neighborhood dive bars, fraternity parties, and mental hospitals.
Investors will no doubt be pleased that Reynolds is coming up with new, innovative ways to market its products. Health advocates are of course appalled.
Big tobacco, though continues to light up Wall Street. Shares of Reynolds American are up about 25 percent over the past year. Altria Group Inc. (NYSE:MO), whose brands include Marlboro and Virginia Slims, is up 20 while Carolina Group (NYSE:CG), parent company of the maker of Newport cigarettes, is up 62 percent.
Top 10 online cigarettes news on Wednesday, February 8, 2012 21:38:41
- Receptors in the brain receive nicotine rapidly without the inhalation of the more than 300 combustion byproducts contained in cigarette smoke.
- A N.C. General Assembly bill that would require the manufacturing and sale of cigarettes that burn out when left unattended moved forward after a House committee approved the legislation.
- The new cigarettes contain 70 percent less nicotine than normal ones and cause no harmful effects to passive smokers, researchers at the Catholic University Louvain said Tuesday.
- Clove-flavored cigarettes, known as kretek, dominate the market in the Southeast Asian nation, the worlds fifth-largest tobacco market...
- General Tobacco-s products include GT One and Silver brand cigarettes, Vaquero Little Cigars, and 32 Degrees menthol cigarettes.
- Mt Dor only held about three per cent of the market share in the industry and customers of that product were already switching to Pall Mall cigarettes, launched locally by Witco in January.
- Supreme Court agreed today to consider reinstating Maines law aimed at regulating Internet sales of cigarettes to keep them out of the hands of minors...
- about the size of a mobile phone and is said to heat specially designed cigarettes without burning them.
- The Madrid company is a leading maker of cigarettes in Spain and France and is the worlds largest maker by output of cigars, a fast-expanding global...
- By Special to the Sun Raising cigarette taxes has brought about a rise in street sales of untaxed cigarettes in parts of New York City...
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