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Philip Morris Expands Smokeless Tobacco Line
Consumer research shows that some adult smokers are interested in smokeless tobacco alternatives to cigarettes,” said John R. Nelson...
CHICAGO -- There’s money to be made from municipal smoking bans as another cigarette maker chases after smokers who get their nicotine fix between their cheek and gum during those many moments when they can’t light up.
Philip Morris U.S.A., Richmond, Va., announced today that starting August it will test-market in Dallas/Fort Worth a new product calls Marlboro Snus. The extension of the No. 1 selling cigarette is a spit-free, pouch product available in Rich, Mild, Mint and Spice flavors. The introduction follows last year’s test launch in Indianapolis of Taboka, another spit-free pouch product, which remains in test. Marlboro Snus will be packaged in a Slidepak that holds 12 pouches. It is intended for display behind the counter with cigarette products. POP will support.
Consumer research shows that some adult smokers are interested in smokeless tobacco alternatives to cigarettes,” said John R. Nelson, PM’s president-operations and technology. “It is our hope that adult smokers interested in a smokeless tobacco alternative to cigarettes will switch to Marlboro Snus.”
Snus is pasteurized, unlike most smokeless tobacco, which is fermented. That process packs less moisture and salt, reducing the urge to spit, and, proponents contend, carries fewer carcinogens.
Snus is popular in Sweden and believed to be responsible for the Swedish Experience where it is claimed that Swedes have a lower incidence of tobacco-related diseases because the snus usage is greater than cigarette consumption.
Swedish Match is the biggest snus player worldwide with brands like General and Kronan selling in the U.S. The Stockholm company’s North American operation is based in Richmond. R.J. Reynolds Tobacco, the No. 2 cigarette manufacturer based in Winston-Salem, N.C., introduced Camel Snus in test markets last June. Category leader United States Smokeless Tobacco, Greenwich, Conn., is actively protecting its turf with a September launch of Cope an extension of Copenhagen that is targeting smokers switching to smokeless.
Sales of smokeless tobacco increased 6% last year, per USST, compared with a 2.4% decline in cigarettes, per the Maxwell Report, Richmond, Va. Analysts like Nik Modi of UBS have said the cigarette makers’ encroachment into smokeless territory has accelerated category sales, and volume for USST’s Skoal and Copenhagen increased last year. However Bonnie Herzog of Citigroup Investment Research reiterated her “sell” rating for USST stock and argued that Philip Morris’ entry poses more risk than benefit for the company.
Top 10 online cigarettes news on Wednesday, February 8, 2012 18:04:24
- THE LAST cigarette made in Southampton is set to roll off the production line today, extinguishing almost 100 years of history.
- The day is almost upon us, that fateful day when the smoking of cigarettes in public places will be banned.
- On average, British smokers consume 14 cigarettes a day, 5110 cigarettes a year.
- A 40 minute session on a hookah produces the same amount of carbon dioxide a person would get from smoking five packs of cigarettes, which is incredible.
- But Rep. Rex Rice has a different idea. He has pre-filed a bill in the House that would not raise the cigarette tax, but instead would add a deposit of 60 cents to each pack.
- The governing Liberals dismissed a Progressive Conservative plan for power-plant smokestack scrubbers as the coal-fired equivalent of a filtered cigarette...
- Vietnam considers the cigarette industry a state monopoly area.
- LONDON: Imperial Tobacco Group PLC, the maker of Davidoff cigarettes, said Wednesday it expects to meet forecasts for the full year and believes the Spanish regulator will approve its offer for Altadis SA in the next few weeks.
- THE legal age for buying cigarettes in Scotland is to rise from 16 to 18 next month, after MSPs unanimously backed a change in the law.
- Posters depicting a camouflaged cigarette and the slogan however you disguise it, its still litter have been designed and aim to tell smokers that, if they drop their cigarettes, they face a fine.
!!! Annonce !!! Forum Marlboro.