The cigarette money paid for a heavy advertising campaign, which included television, radio and direct mail advertisements. The tobacco money dwarfed the... The Oregon ballot measure campaigns with the biggest shares of this year’s $22 million in campaign spending were winning by large margins Tuesday night, including the nearly $12 million campaign opposing Measure 50’s proposed cigarette tax increase.

The makers of Camel and Marlboro cigarettes contributed $11.8 million to two committees fighting the tobacco tax proposal, which called for using the 85 cents a pack to pay for children’s health insurance and other health programs. The cigarette money paid for a heavy advertising campaign, which included television, radio and direct mail advertisements. The tobacco money dwarfed the campaign supporting the measure.

Yes on the Healthy Kids Plan reported spending $3.4 million, or less than a third as much. By 8:30 Tuesday night, more than 450,000 Oregonians had voted no, while less than 310,000 had voted yes. On the Measure 49 land use proposal, meanwhile, 465,000 had voted yes while just less than 300,000 had voted no. The Yes on 49 campaign reported spending $4.8 million, or about twice the $2.4 million spent by Oregonians In Action, which led the opposition. The measure would dial back development allowed under the Measure 37 property-rights law that was placed on the ballot by Oregonians In Action in 2004 and that was approved by voters that year.

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